The Social Gaming Association (http://www.socialgamingassociation.org/) has just officially launched, aiming to provide to industry with a united voice and a unified set of socially responsible standards. The SGA also revealed that it hopes to address the concerns of industry detractors as well as taking a proactive role in education policy makers concerned about social gaming.
Andrew Hughes, CEO & Co-Founder of ΑbZorba Games, is a co founder and steering committee member tasked to build out the formation and development of the association and its membership.
“The SGA has been established to unify all of the publishers, suppliers, investors and entrepreneurs within the social gaming community as a united front to protect and further the legal, regulatory and commercial interests of this vibrant and dynamic industry,” said Stuart Tilly, Executive Director of the SGA.
The SGA’s key aim is the development of a self-imposed, socially responsible code of conduct for its Members, but it will also monitor key legal, regulatory and commercial developments within the industry; challenge discriminatory legislation against social gaming; educate regulators and other key policy decision makers; and provide a forum for members to openly share opinions and debate issues that affect the industry. The SGA will also support industry focused charitable causes and other socially responsible initiatives.
Membership to the SGA is now open, with potential applicants able to join as one of five member classes. The free, basic membership package is available to anyone with an interest in Social Gaming including start-ups, suppliers to the industry, venture capitalists and policy makers. Paid membership packages are available for game publishers, governments looking to gain access to the SGA’s real-time information library and for established suppliers to the industry.
Accredited membership will give game publishers a compliance kite-mark acknowledging that they have met the standards of the SGA.