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Is there life beyond iOS, Android and Facebook?

Leading social gaming trade magazine Social Casino Intelligence (SCi) had a feature on its last issue on “whether there is life beyond [the] three leading platforms” (iOS, Android and Facebook). SCi’s Andy Roocroft interviewed our CEO and co-founder (and social gaming industry connoisseur) Andrew Hughes, who had this to say about Windows Phone’s prospects:

We wish it would be a game changer because it would be nice to have a third horse but we’ve seen a lot of mobile platforms over the years come and go. I think Windows has got a better chance than most but we’ve seen platforms from the likes of Samsung certainly not perform as well as expected.

Andrew was also asked to comment on the rise of the Smart TV (such as Apple’s Apple TV or Google’s Chromecast), and their potential as gaming machines:

I’d love to play AbZorba on a TV but I’ve tried playing games on it and it’s a clunky experience right now. It’s not a very big community but I think we’ll get there. I think the potential is huge.


As for SCi’s conclusion about life beyond the leading platforms? “For the time being the future remains geared towards Facebook and (…) the “defacto global duopoly” mobile operating systems of iOS and Android, and the real winners in the sector will be those that can successfully optimise their strategies across all of these platforms.

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