30 October 2019
Greentube, the NOVOMATIC Interactive division, has bolstered its Swedish market presence after launching with leading local operator Svenska Spel Sport & Casino.
The supplier’s classic land-based titles which have been adapted for digital channels, including the widely popular Book of Ra™ deluxe and Lucky Lady’s Charm™ deluxe, are now live with the operator. The Greentube Group’s online-only slots The Great Gambini’s Night Magic and Tidal Riches have also been seamlessly integrated through the NYX OGS platform.
Since the opening of the regulated Swedish gaming market at the start of this year, state-run Svenska Spel Sport & Casino has maintained a competitive customer base and defended its leading position against new competitors. The partnership will open ample opportunities for Greentube, particularly in reaching new audiences and cementing the company’s foothold in Sweden.
“The addition of Svenska Spel Sport & Casino as a key partner is pivotal to our localised market strategy in Sweden,” said David Bolas, Greentube UK Commercial Director. “We believe Greentube content will greatly enhance the portfolio already available to Svenska Spel Sport & Casino players.”
Jonas Nygren, VP Product Casino at Svenska Spel Sport & Casino, said: “Greentube has really strong titles in their portfolio that will strengthen our mix of already published games. Our customer base has been extremely engaged with their catalogue of games and we look forward to a longstanding partnership moving forward.”