14 October 2020
Greentube, the NOVOMATIC Interactive division, is bolstering its player protection systems with the integration of Neccton’s new AI-based Responsible Gaming (RG) solution, mentor, across its consumer-facing casino portfolio.
Having first launched with ADMIRAL Casino UK and with more real-money gaming brands set to follow soon, the tool helps Greentube identify problem gambling in real-time and automatically interacts with players showing harmful behaviour.
The mentor back-office system tracks specific metrics which could indicate that somebody is spending more than they can afford, such as chasing losses, in-session deposits, failed deposits and cancelled withdrawals, and alerts operators instantly if certain markers of harm are surfacing.
The solution also communicates directly with players via customised text messages detailing changes in their play or overspending and includes information that allows them to analyse their own behaviour and compare it against the player base.
Richard Poole, Greentube’s UK B2C Director, stated: “This is an important step for the UK business, by integrating a specialist RG system such as Neccton, www.admiralcasino.co.uk has added an extra layer of protection for our UK players. Importantly, players can complete a short self-assessment on their activity and also compare their individual gameplay to that of the wider ADMIRAL Casino player base. I look forward to evaluating the behavioural findings and further strengthening our safer gambling tools.”
Neccton’s Director Dr. Michael Auer said: “Our fifteen years of research and more than thirty academic studies in the area of player tracking and Responsible Gaming show that players who gamble responsibly are more loyal, resulting in a significantly longer customer lifetime. We are proud to partner with Greentube to assist their players across the world. Since mentor improves with each player record that is analysed, this integration will strengthen the tool’s ability to provide a holistic view of games and player behaviour to operators.”
